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Marketecture: Get Smart. Fast.
IAB Tech Lab Special: VAST
May 13, 2024
Ari Paparo, expert in digital advertising and developer of the VAST standard, discusses the importance and evolution of the VAST standard in digital advertising. Topics include challenges faced in implementing VAST, the impact on ad networks, the decline of VPade, challenges with VAST 4 adoption, and future trends of VAST. The podcast also explores the significance of VAST in the evolving video advertising landscape and its role in the video commerce industry.
22:25
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Quick takeaways
- VAST standard standardized video ad delivery, enhancing efficiency across platforms.
- Development of VAST led to the creation of IAB Tech Lab, setting technical standards.
Deep dives
Origin of the Tech Lab and Vast Standard
The podcast discusses the origins of the IB Tech Lab and the Vast standard. It highlights how the creation of the Vast standard, prior to the Tech Lab's existence, led to the establishment of the organization. The conversation delves into the inception of the standard, emphasizing its evolution from Vast 1 to Vast 2, and the influence of key individuals such as Randall Rothermberg in the Tech Lab's foundation.
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