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IAB Tech Lab Special: VAST

Marketecture: Get Smart. Fast.

CHAPTER

Discussion on the Decline of VPade, Challenges with VAST 4 Adoption, and Future Trends of VAST

Exploring the challenges and shifting landscape towards VAST 4 adoption, emphasizing the move towards video serving in apps and TV apps over scripting. Insights into the potential evolution of VAST with the possibility of a streamlined VAST 5 in JSON format.

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