Marketecture: Get Smart. Fast.
Ari Paparo
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies.
https://www.marketecture.tv
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Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.
https://www.marketecture.tv
Interested in sponsoring the show? Contact Marketecture Media.
Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.
Episodes
Mentioned books
Nov 13, 2026 • 45min
Episode 199: James Avery Raised $52 Million for Commerce Media, What's the Plan?
Kevel’s $52 million funding round sets the stage for a major push into commerce media and strategic acquisitions. The discussion explores retail media’s expansion into performance, video, and offsite advertising, plus the rise of AI shopping agents and business-to-agent marketing. Industry earnings, CTV momentum, Google’s potential M&A comeback, and ChatGPT’s advertising influence round out the conversation.
Nov 9, 2026 • 16min
How Intentwise Is Using AI to Transform Amazon Advertising and Retail Analytics
Sreenath Reddy, founder and CEO of Intentwise, explores AI’s fast-changing role in e-commerce. He discusses unifying retail, advertising, and operational data, smarter budget allocation, and Amazon MCP tools that let marketers analyze campaigns and take action through AI assistants. The conversation also covers Amazon Marketing Cloud, natural-language audience building, automated anomaly detection, and the rise of agentic commerce.
Nov 6, 2026 • 48min
Episode 198: Alex Cone from Google on Their New Data Set CrUX, Which Really Should be Called CUXr
Alex Cone, a Google Chrome ecosystem product leader, explains CrUX’s new advertising metrics for ad density, page experience, and inventory quality. The conversation explores how clutter can affect conversions and how developers and advertisers can use the data. They also cover ad tech consolidation, CTV’s momentum, Reddit’s first-party strategy, and OpenAI’s growing challenge to search and advertising.
Nov 2, 2026 • 21min
In AI We Trust: The Future of AI Advertising, Agentic Ad Tech & Measurement
Kyle Spraker, IAS’s North American SVP and former professional baseball player, joins Jeremy Bloom, Marketecture Media CEO and advertising leader. They explore AI-powered search, agentic media buying, measurement, and the transparency needed to build trust. The conversation also examines publisher consolidation, shifting marketing funnels, fragmented attention, and why athletes and women’s sports are becoming powerful forces in modern advertising.
14 snips
Oct 30, 2026 • 51min
Episode 197: Chris Harihar on What Aristotle Can Teach Us About AdTech PR
Chris Harihar, EVP at Mod Op and an ad tech communications strategist, explores why PR needs more than press releases. He tackles agentic advertising hype, Yahoo DSP and PubMatic’s AI messaging, and Aristotle’s timeless persuasion framework. The conversation also covers Google’s AI monetization puzzle, Pinterest’s programmatic expansion, retail media consolidation, and Walmart’s push toward agentic commerce.
Oct 23, 2026 • 43min
Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.
Carlo Palomino, President of OpenFortune, turns fortune cookies into an unexpected advertising channel. He discusses global distribution, QR-driven engagement, brand-lift measurement, and playful campaigns with creators like MrBeast. The conversation also explores Meta’s new ad formats, Apple’s privacy restrictions, Netflix’s ad ambitions, and the expanding world of AI-powered advertising.
Oct 19, 2026 • 16min
It’s All in Your Pocket: The Phone Connects the Pieces
Danielle Mathews, Senior Director of Integrated Marketing at smart-home brand Pura, joins Will Hoyt, an enterprise media leader at Blis and T-Mobile Advertising Solutions. They explore Pura’s shift from DTC to omnichannel retail, how mobile behavior uncovers new audiences, and connecting first-party data across CTV and retail media. Clean rooms, incrementality, AI, and the future of brand identity also take center stage.
16 snips
Oct 16, 2026 • 53min
Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech?
Scott Messer, founder of Messer Media and co-founder of Ad Tech Therapy, brings a therapist’s eye to ad tech’s biggest fractures. He explores publishers’ traffic crisis, AI content licensing, Google’s antitrust ruling, Prebid’s future, and whether agentic buying can cut programmatic fees. The conversation also tackles Safari privacy changes, OpenAI’s ad strategy, agentic commerce, and the rise of retail media partnerships.
Oct 13, 2026 • 14min
Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human Storytelling
Claire Magruder, Director of GO Studio at Global Overview, and Santosh Gunaseelan, Amazon Ads’ creative intelligence leader, explore AI-powered streaming TV advertising. They discuss Amazon’s Creative Agent, Traditional Medicinals’ video campaign, brand guidelines, performance signals, and why human strategists remain essential. They also examine how faster, lower-cost production can open streaming TV to more brands.
18 snips
Oct 9, 2026 • 33min
Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That Happened
A rapid-fire tour of Advertising Week’s biggest ad-tech storylines: Apple’s Safari restrictions disrupt identity strategies, Walmart pushes deeper into retail media and CTV, and AI starts making moves in television buying. The discussion also covers OpenWeb’s financial woes, Zeta’s data-focused acquisitions, Paramount’s uncertain ad-tech direction, and PubX’s pivot toward agentic advertising.
