Marketecture: Get Smart. Fast.

Olivia Kory, Chief Strategy Officer at Haus, dives into YouTube's underrated potential for advertisers, revealing how it can reshape digital marketing. She shares insights on navigating the mobile app ecosystem and the innovative strategies used by companies like AppLovin. The discussion also covers the impending shutdown of Xandr Invest and Microsoft's shift in advertising tech. Kory emphasizes the rise of AI in media analytics and the evolving landscape of influencer marketing, providing listeners with fresh perspectives on these pressing topics.

In an insightful discussion, Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, shares how AI is transforming brand visibility. She emphasizes the shift from traditional SEO to conversational AI, stressing the importance of accurate messaging to combat misinformation. The conversation dives into new marketing metrics and the role of micro-influencers in AI-driven landscapes. Lanuti also highlights proactive strategies brands must adopt to remain relevant in a rapidly changing consumer environment.

Adam Singolda, CEO and founder of Taboola, shares insights into content discovery and advertising in the digital age. He discusses the evolution of publisher monetization and how AI is reshaping content personalization. The conversation highlights the balance between quality and relevance while navigating advertising strategies amid evolving market dynamics. Singolda also delves into Taboola's innovative approaches to performance advertising and the challenges of driving user engagement on publisher platforms.

Dan Goikhman, CEO of Dappier, shares insights into how his company empowers media brands with AI agents for enhanced online interactions. He discusses the unique features of these agents, focusing on user personalization and engagement. The conversation also touches on innovative monetization strategies and the shift from traditional web pages to AI-driven solutions. Additionally, they explore the technological backbone that supports seamless content distribution and even dive into a lighthearted discussion on animal symbolism in branding.

David Kostman, CEO of Teads and former CEO of Outbrain, shares insights on the strategic merger between the two companies. He discusses balancing brand and performance advertising in the open web landscape. The conversation also covers highlights from the Possible event, including networking challenges and opportunities. Additionally, Kostman delves into recent developments in Google’s antitrust case, Apple’s loss in court, and the implications for the ad tech industry. AI’s role in content creation and future monetization strategies are also explored.

Ari Paparo speaks with Andy Batkin, CEO of Duration Media, about the launch of Curation Media, a new approach to programmatic advertising. They explore the shift away from middlemen, how real-time viewability tech is creating unique, high-quality ad impressions, and what “scarcity at scale” really means for both publishers and buyers. It’s a thoughtful dive into how supply path optimization and sustainability intersect with innovation in the ad tech space. Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Walrath, CEO of Yext and founder of Right Media, dives into the expanding role of structured data in an AI-driven world. He highlights the challenges businesses face in managing local visibility and adapting to the evolving landscape of digital marketing. The discussion also covers Google's postponed cookie phase-out, scrutinizing its ripple effects on ad tech. Additionally, they explore the historical stagnation at Yahoo compared to current innovations and the regulatory hurdles affecting advertising strategies.

TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping publishers and advertisers innovate in CTV. Dave also shares thoughts on balancing infrastructure with innovation, where the biggest growth opportunities lie, and why he thinks TripleLift is like a hummingbird. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Zagorski, CEO of DoubleVerify, shares insights on the evolving role of measurement and AI in advertising. He addresses how his company is tackling external scrutiny while ensuring effective ad performance. Meanwhile, Alan Chapell from The Monopoly Report analyzes the recent antitrust ruling against Google’s ad tech, diving into its potential implications for competition and regulatory landscapes. Together, they discuss the urgent need for transparency and the industry's challenges in building advertiser trust amidst evolving technologies.

In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more precise ad targeting—even without user identifiers. He shares the company’s origins from a UCLA machine learning lab, their dual business model spanning ad tech and publishing, and the ongoing challenge of attribution in a post-ID world. The conversation also touches on how Inouvo integrates with Microsoft’s SSP and why building trust around alternative measurement remains a key hurdle. Learn more about your ad choices. Visit megaphone.fm/adchoices