Marketecture: Get Smart. Fast.
Ari Paparo
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Top mentioned books
Here are the most frequently recommended books on the Marketecture: Get Smart. Fast. podcast:
#1 Mentioned in 4 episodes
Chaos Monkeys
Obscene Fortune and Random Failure in Silicon Valley
Antonio García-Martinez
#2 Mentioned in 2 episodes
Yield, How Google Bought, Built and Bullied Its Way to Advertising Dominance
Ari Paparo
#3 Mentioned in 1 episodes
Why Not Me?
Mmgt Raymond Rodriguez-Torres
#4 Mentioned in 1 episodes
Valuation
Measuring and Managing the Value of Companies
Thomas E. Copeland
Jack Murrin
Tim Koller
#5 Mentioned in 1 episodes
The Little Book of Data
Understanding Data and Analytics in the Age of AI
Justin Evans
#6 Mentioned in 1 episodes
Mindmasters
The Data-Driven Science of Predicting and Changing Human Behavior
Sandra Matz
#7 Mentioned in 1 episodes
The big short
Inside the Doomsday Machine
Michael Lewis
#8 Mentioned in 1 episodes
Managed Me
Absurd
Richard Farson
#9 Mentioned in 1 episodes
Yield
Tara June Winch
Tony Briggs
