#4004

Mentioned in 7 episodes

Mindmasters

The Data-Driven Science of Predicting and Changing Human Behavior

Book • 2024

Author

Sandra Matz

Mentioned by

Mentioned in 7 episodes

Mentioned by

Manoush Zomorodi

as the latest book by the guest Sondra Matz.

92 snips

How AI is using your data to influence you

Featured book of the Read to Lead podcast, episode 562, discussed by

Jeff Brown

and

Sondra Matz

21 snips

The Science of Predicting and Changing Human Behavior – Episode 562 (M02)

Mentioned by

Dave Stachowiak

as a book that illustrates how psychological targeting works and its potential for both good and evil.

20 snips

718: How Leaders Can Use the Algorithms for Good, with Sandra Matz

Mentioned by

Mike Carruthers

as the author of a book on psychological targeting and data-driven human behavior prediction.

17 snips

How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity

Mentioned by

Rene Garfinkel

as the topic of the podcast episode.

Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

Mentioned by

Michael Kovnat

as a new book unpacking the question of how algorithms can be used for good, and by

Sandra Matz

herself as a collection of lessons learned from studying algorithms' ability to penetrate our minds and decode our psychology.

Are Algorithms Controlling Your Mind?

Mentioned by

Ari Paparo

as a new book by Professor

Sandra Matz

from Columbia Business School, focusing on the use of psychology in advertising and marketing.

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Mentioned by Renee Garfinkel as the topic of the podcast episode.

Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

Mentioned by

Tim Stenovec

when discussing the impact of AI on the job market.

Bloomberg Businessweek Weekend - February 7th, 2025

Mentioned by

Rene Garfinkel

as a book that reveals how big data offers insights into our psyches and how these insights empower external influence over our choices.

Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

Recommended by

Michael Kovnat

as a book exploring the impact of algorithms on human behavior and how to regain agency in the digital age.

Are Algorithms Controlling Your Mind? | The Next Big Idea Daily

Mentioned by

Kaihan Krippendorff

as the subject of the podcast, highlighting its insights into psychological targeting and ethical data use.

#134—Sandra Matz: The Intersection of Human Behavior and AIs Psychological Targeting

Mentioned by

Kurt Nelson

and

Tim Houlihan

as the subject of the podcast episode and author of the book.

The Data and Influence Behind Your Digital Footprint | Sandra Matz

Mentioned by

Rene Garfinkel

as the book that reveals how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make.

Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)

Mentioned by

Carol Massar

in the introduction of

Sandra Matz

, who is the author of the book.

Rare Apple Sell Call, Using Data to Predict Behavior

Mentioned by

Greg LaBlanc

as a book that combines personality studies, psychology, and big data analytics.

528. How Big Data Has Transformed Personalization with Sandra Matz

Mentioned by

Martin Reeves

as the topic of discussion for the podcast episode.

Mindmasters with Sandra Matz

Mentioned by

John R. Miles

as a must-read book featured by the Next Big Idea Club.

Dr. Sandra Matz on The Silent War Hijacking Your Free Will | EP 578

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