#8271
Mentioned in 6 episodes
Mindmasters
The Data-Driven Science of Predicting and Changing Human Behavior
Book • 2024
Mentioned by
Mentioned in 6 episodes
Mentioned by 
Dave Stachowiak as a book that illustrates how psychological targeting works and its potential for both good and evil.
Dave Stachowiak as a book that illustrates how psychological targeting works and its potential for both good and evil.
20 snips
718: How Leaders Can Use the Algorithms for Good, with Sandra Matz
Mentioned by 
Mike Carruthers as the author of a book on psychological targeting and data-driven human behavior prediction.
Mike Carruthers as the author of a book on psychological targeting and data-driven human behavior prediction.
17 snips
How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity
Mentioned by Michael Kovnat as a new book unpacking the question of how algorithms can be used for good, and by Sandra Matz herself as a collection of lessons learned from studying algorithms' ability to penetrate our minds and decode our psychology.
Are Algorithms Controlling Your Mind?
Mentioned by Renee Garfinkel as the topic of the podcast episode.
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
Mentioned by Rene Garfinkel as a book that reveals how big data offers insights into our psyches and how these insights empower external influence over our choices.
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
Recommended by Michael Kovnat as a book exploring the impact of algorithms on human behavior and how to regain agency in the digital age.
Are Algorithms Controlling Your Mind? | The Next Big Idea Daily
Mentioned by Kaihan Krippendorff as the subject of the podcast, highlighting its insights into psychological targeting and ethical data use.
#134—Sandra Matz: The Intersection of Human Behavior and AIs Psychological Targeting
Mentioned by Kurt Nelson and Tim Houlihan as the subject of the podcast episode and author of the book.
The Data and Influence Behind Your Digital Footprint | Sandra Matz
Mentioned by Rene Garfinkel as the book that reveals how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make.
Sandra Matz, "Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior" (HBRP, 2025)
Mentioned by Ari Paparo as a new book by Professor Sandra Matz from Columbia Business School, focusing on the use of psychology in advertising and marketing.
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Mentioned by Greg LaBlanc as a book that combines personality studies, psychology, and big data analytics.
528. How Big Data Has Transformed Personalization with Sandra Matz
