How AI is using your data to influence you

Sandra Matz, a computational social scientist and author of 'Mind Masters', delves into how AI uses data for psychological targeting. She discusses the fascinating yet alarming ability of digital footprints to craft detailed personality profiles. Matz emphasizes the importance of protecting personal data against these influences and calls for better regulatory measures. The conversation also touches on the implications of innovations like trineural implants, raising questions about privacy and control in our tech-driven lives.