In this engaging discussion, Sandra Matz, a computational social scientist and professor at Columbia University, dives into the secrets of how algorithms infiltrate our daily lives. She highlights the impact of algorithms on our decision-making processes and personal autonomy while addressing data privacy concerns. Matz also explores the dual nature of psychological targeting—its dangers and potential. Finally, she offers strategies for reclaiming control over our data, advocating for greater awareness and user agency in our increasingly algorithm-driven world.

Sandra Matz, a Columbia Business School professor and author of "Mindmasters," reveals the shocking extent of personal data collection and how it's used for psychological targeting. Meanwhile, Scott Shigeoka, a curiosity expert from the University of Texas, discusses how deepening curiosity can enhance interpersonal relationships and promote personal growth. They also explore ethical concerns surrounding data privacy and the powerful transformative effects of curiosity in meaningful conversations. A thought-provoking dialogue that challenges the way we engage with both data and each other!

This week my guest is computation social scientist and professor at Columbia University, Sandra Matz, who recently published her book, The Psychology of Technology: Social Science Research in the Age of Big Data. In this episode, we explore many different ways in which technology and psychology are influencing one another in the modern era. This includes but isn’t limited to the influence of big data on psychological research, the battle between exploitation and exploration as fundamental dynamics in our digital lives, the ways in which algorithms shape our views of the world, and a whole lot more. Sandra delivers her expertise with candor and humor, and this makes for a truly enjoyable discussion that I hope you’ll all enjoy as much as I did. Find out more about Sandra and purchase her book at sandramatz.com ** Host: Steven Parton - LinkedIn / Twitter Music by: Amine el Filali

Sandra Matz, a computational social scientist and professor at Columbia Business School, dives into the fascinating intersection of algorithms and human behavior. She discusses the power of data in shaping decisions, revealing both empowering and chilling implications. The conversation highlights privacy issues in the digital age, the ethics of algorithmic influence, and the responsibility of tech firms. Sandra also reflects on her new book, 'Mindmasters,' emphasizing a balanced approach to leveraging technology while protecting individuality and creativity.

Sandra Matz, an Associate Professor at Columbia Business School and expert in psychological targeting, shares insights on how digital footprints shape personalized marketing and decision-making. She dives into the ethical implications surrounding the use of AI and big data, especially in light of the Cambridge Analytica controversy. The discussion also touches on the use of personality profiles in understanding consumer behavior and the evolving role of tools like ChatGPT in generating tailored content, sparking debates on data privacy and individual empowerment.

Sandra Matz, a computational social scientist and professor at Columbia University, reveals how algorithms deeply influence our thoughts and behaviors. She discusses the power of psychological targeting, explaining how our online actions shape insights into our personalities. Matz highlights the potential dangers of data privacy, warning about the misuse of personal information. She also introduces the MyData concept, advocating for individuals to take control of their own data to empower themselves and contribute positively to society.

In this conversation, Sandra Matz, an expert in human behavior and AI from Columbia Business School, discusses her groundbreaking research on "psychological targeting." She highlights how digital footprints reveal personal psychology and can influence decisions, from purchases to voting. The podcast explores the balance between hyper-personalization and ethical concerns about privacy. Additionally, Matz touches on the dynamics of human identity and the evolving role of AI in organizational strategies, stressing the importance of integrating ethical practices in tech-driven environments.

Sandra Matz, a leading behavioral scientist and data researcher, dives into the intriguing world of behavioral residue—how our digital interactions create a map of our identities. She discusses the ethical implications of data collection and how marketing firms use psychological profiling to enhance targeting, resulting in a significant boost in purchases. Matz also highlights innovative ways to improve savings habits using personalized data, and explores strategies like echo chamber swaps to diversify perspectives while navigating the complexities of digital privacy.

Dr. Sandra Matz, a computational social scientist at Columbia Business School, explores the intriguing world of psychological targeting through big data. She reveals how our digital behaviors can predict personal traits with remarkable accuracy and discusses the ethical dilemmas surrounding this powerful tool. Dr. Matz also addresses the evolving landscape of digital privacy, shedding light on the balance between technological innovation and personal autonomy. With insights on AI's impact on mental health and privacy practices, this conversation is both informative and thought-provoking.

Sandra Matz, a computational social scientist and professor at Columbia Business School, advocates for using data science to predict and influence human behavior. She delves into the impact of AI on consumer choices and the ethical challenges of psychological targeting. Matz discusses the importance of data privacy, especially in personality tests and mental health applications, highlighting the need for regulation in the fast-evolving tech landscape. Her insights urge us to consider both the potential and risks of AI in shaping our lives.