In this engaging discussion, Sandra Matz, a computational social scientist and professor at Columbia University, dives into the secrets of how algorithms infiltrate our daily lives. She highlights the impact of algorithms on our decision-making processes and personal autonomy while addressing data privacy concerns. Matz also explores the dual nature of psychological targeting—its dangers and potential. Finally, she offers strategies for reclaiming control over our data, advocating for greater awareness and user agency in our increasingly algorithm-driven world.

Sandra Matz, a Columbia Business School professor and expert in psychological targeting, shares her insights on the power of algorithms in leadership. She discusses how psychological targeting can identify traits like personality and income while urging leaders to use this knowledge for good. Matz highlights the importance of ethical data practices, transparency, and innovative approaches to protect privacy. She also explores the role of AI in early mental health interventions, showing how technology can improve lives when used responsibly.

Sandra Matz, a Columbia Business School professor and author of "Mindmasters," reveals the shocking extent of personal data collection and how it's used for psychological targeting. Meanwhile, Scott Shigeoka, a curiosity expert from the University of Texas, discusses how deepening curiosity can enhance interpersonal relationships and promote personal growth. They also explore ethical concerns surrounding data privacy and the powerful transformative effects of curiosity in meaningful conversations. A thought-provoking dialogue that challenges the way we engage with both data and each other!

This week my guest is computation social scientist and professor at Columbia University, Sandra Matz, who recently published her book, The Psychology of Technology: Social Science Research in the Age of Big Data. In this episode, we explore many different ways in which technology and psychology are influencing one another in the modern era. This includes but isn’t limited to the influence of big data on psychological research, the battle between exploitation and exploration as fundamental dynamics in our digital lives, the ways in which algorithms shape our views of the world, and a whole lot more. Sandra delivers her expertise with candor and humor, and this makes for a truly enjoyable discussion that I hope you’ll all enjoy as much as I did. Find out more about Sandra and purchase her book at sandramatz.com ** Host: Steven Parton - LinkedIn / Twitter Music by: Amine el Filali

Sandra Matz, a computational social scientist and professor at Columbia Business School, dives into the fascinating intersection of algorithms and human behavior. She discusses the power of data in shaping decisions, revealing both empowering and chilling implications. The conversation highlights privacy issues in the digital age, the ethics of algorithmic influence, and the responsibility of tech firms. Sandra also reflects on her new book, 'Mindmasters,' emphasizing a balanced approach to leveraging technology while protecting individuality and creativity.

In this discussion, Sandra Matz, a professor at Columbia Business School specializing in psychological targeting and data privacy, unveils how our online behavior can expose our personality traits. She tackles the interplay between language and emotions, and the ethical implications of using data in personal relationships and political campaigns. Matz warns of the risks posed by data brokers and emphasizes the urgent need for privacy awareness. The conversation also explores innovative data co-ops, showcasing how collective ownership can empower individuals in a data-driven world.

Sandra Matz, a computational social scientist and professor at Columbia University, reveals how algorithms deeply influence our thoughts and behaviors. She discusses the power of psychological targeting, explaining how our online actions shape insights into our personalities. Matz highlights the potential dangers of data privacy, warning about the misuse of personal information. She also introduces the MyData concept, advocating for individuals to take control of their own data to empower themselves and contribute positively to society.

Sandra Matz, an Associate Professor at Columbia Business School and expert in psychological targeting, shares insights on how digital footprints shape personalized marketing and decision-making. She dives into the ethical implications surrounding the use of AI and big data, especially in light of the Cambridge Analytica controversy. The discussion also touches on the use of personality profiles in understanding consumer behavior and the evolving role of tools like ChatGPT in generating tailored content, sparking debates on data privacy and individual empowerment.

In this insightful conversation, Dr. Sandra Matz, a Columbia University professor and author, uncovers the hidden forces that influence our choices through data-driven algorithms. She discusses how social media and targeted advertising manipulate our free will and the psychological tricks at play. Dr. Matz also shares personal anecdotes from her upbringing in a close-knit community, highlighting the stark contrast between communal connections and today's digital isolation. Finally, she offers strategies to reclaim autonomy in the tech-saturated world, urging listeners to be mindful of their digital footprints.

In this conversation, Sandra Matz, an expert in human behavior and AI from Columbia Business School, discusses her groundbreaking research on "psychological targeting." She highlights how digital footprints reveal personal psychology and can influence decisions, from purchases to voting. The podcast explores the balance between hyper-personalization and ethical concerns about privacy. Additionally, Matz touches on the dynamics of human identity and the evolving role of AI in organizational strategies, stressing the importance of integrating ethical practices in tech-driven environments.