The Behavioral Design Podcast
Psychological Targeting & AI with Sandra Matz
Jan 8, 2025
Sandra Matz, an Associate Professor at Columbia Business School and expert in psychological targeting, shares insights on how digital footprints shape personalized marketing and decision-making. She dives into the ethical implications surrounding the use of AI and big data, especially in light of the Cambridge Analytica controversy. The discussion also touches on the use of personality profiles in understanding consumer behavior and the evolving role of tools like ChatGPT in generating tailored content, sparking debates on data privacy and individual empowerment.
01:16:16
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Quick takeaways
- AI harnesses behavioral data to create psychological profiles, significantly shaping marketing strategies and consumer engagement through personalized approaches.
- Personality assessments based on the Big Five model enhance self-awareness, offering insights into personal traits that influence relationships and behavioral strategies.
Deep dives
Intersection of Behavioral Science and AI
The podcast discusses the confluence of behavioral science and artificial intelligence (AI), highlighting how AI can be used in behavioral design. The hosts, Aline and Samuel, share their backgrounds in health tech and behavioral strategy, emphasizing their commitment to creating human-centered products. They recognize AI's potential in enhancing user engagement and achieving health-related goals through tailored, evidence-based solutions. This theme of leveraging technology to understand and influence human behavior runs throughout the conversation.
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