The Behavioral Design Podcast Psychological Targeting & AI with Sandra Matz
Jan 8, 2025
Sandra Matz, an Associate Professor at Columbia Business School and expert in psychological targeting, shares insights on how digital footprints shape personalized marketing and decision-making. She dives into the ethical implications surrounding the use of AI and big data, especially in light of the Cambridge Analytica controversy. The discussion also touches on the use of personality profiles in understanding consumer behavior and the evolving role of tools like ChatGPT in generating tailored content, sparking debates on data privacy and individual empowerment.
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Episode notes
Personality Test Results
- Aline Holdsworth and Samuel Seltzer took Sandra Matz's Big Five personality test.
- They discussed their scores, revealing differences in agreeableness and extroversion.
ChatGPT Gift Experiment
- Aline and Samuel used ChatGPT to generate gifts for each other based on their Big Five profiles.
- Aline was surprised that ChatGPT suggested a makerspace membership for Samuel, which he had recently purchased.
Ex Libris Stamp Gift
- ChatGPT suggested a personalized ex libris stamp for Aline as a gift.
- The stamp would allow her to mark her books with her name.
