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34min chapter
Psychological Targeting & AI with Sandra Matz
The Behavioral Design Podcast
The Nuances of Psychological Targeting
In this chapter, hosts explore the intricacies of psychological targeting and its impact on personal behaviors and marketing strategies. They discuss the ethical implications of using AI and big data to create nuanced psychological profiles, along with real-world examples from advertising and political campaigns. The conversation also critiques static personality assessments, advocating for a dynamic understanding of individual traits within diverse contexts.
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Discover
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