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21min chapter
Psychological Targeting & AI with Sandra Matz
The Behavioral Design Podcast
The Intersection of AI, Behavior, and Privacy
This chapter explores how personality and environment interact to influence behavior, utilizing passive data indicators like GPS for psychological insights while addressing privacy concerns. It discusses the evolution of AI, particularly generative AI, and its role in personal behavior prediction, ethical marketing, and climate action messaging tailored to diverse political ideologies. The conversation emphasizes the need for user consent and empowerment in AI applications, advocating for accessible research to bridge the gap between technology and everyday understanding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode