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Psychological Targeting & AI with Sandra Matz

The Behavioral Design Podcast

CHAPTER

The Intersection of AI, Behavior, and Privacy

This chapter explores how personality and environment interact to influence behavior, utilizing passive data indicators like GPS for psychological insights while addressing privacy concerns. It discusses the evolution of AI, particularly generative AI, and its role in personal behavior prediction, ethical marketing, and climate action messaging tailored to diverse political ideologies. The conversation emphasizes the need for user consent and empowerment in AI applications, advocating for accessible research to bridge the gap between technology and everyday understanding.

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