The Next Big Idea Daily Are Algorithms Controlling Your Mind?
4 snips
Jan 27, 2025 Sandra Matz, a computational social scientist and professor at Columbia University, reveals how algorithms deeply influence our thoughts and behaviors. She discusses the power of psychological targeting, explaining how our online actions shape insights into our personalities. Matz highlights the potential dangers of data privacy, warning about the misuse of personal information. She also introduces the MyData concept, advocating for individuals to take control of their own data to empower themselves and contribute positively to society.
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Life in a Digital Village
- Sandra Matz grew up in a small village where everyone knew each other's business.
- This upbringing gave her a unique perspective on privacy and data in the digital age.
Algorithms as Master Snoopers
- Algorithms are master snoopers, predicting personality better than spouses by analyzing digital breadcrumbs.
- They leverage vast data and pattern recognition to gain these insights.
The "I" Pronoun and Distress
- Using first-person pronouns excessively online doesn't indicate narcissism but rather emotional distress.
- This is because people focus on themselves when feeling down.
