The Concept of the Digital Village

The idea of the 'digital village' illustrates how individuals are constantly monitored and influenced in the online space, much like the close-knit communities of the past. Algorithms act as digital neighbors, collecting and analyzing vast amounts of personal data, which can provide insights as intimate as those gleaned from real-life interactions. This process, referred to as psychological targeting, raises concerns about privacy and autonomy as algorithms shape choices and perceptions without transparency. Such targeting can lead to manipulation and exploitation, impacting job opportunities and financial access based purely on algorithmic assessments of one's behavior.