Guy Kawasaki's Remarkable People Sandra Matz: The Personal Data Privacy Crisis
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Feb 12, 2025 In this discussion, Sandra Matz, a professor at Columbia Business School specializing in psychological targeting and data privacy, unveils how our online behavior can expose our personality traits. She tackles the interplay between language and emotions, and the ethical implications of using data in personal relationships and political campaigns. Matz warns of the risks posed by data brokers and emphasizes the urgent need for privacy awareness. The conversation also explores innovative data co-ops, showcasing how collective ownership can empower individuals in a data-driven world.
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Meeting Her Husband
- Sandra Matz shares a humorous story of meeting her husband at a conference, initially judging him negatively.
- However, after observing him, she changed her mind, leading to their marriage and child.
Psychological Targeting in Politics
- Psychological targeting analyzes individuals' actions and behaviors to understand their psychology.
- This helps tailor communication and messaging for better resonance, whether in marketing or politics.
Product and Messaging
- Products hold meaning beyond their functionality, serving as self-expression and fulfilling purposes.
- Understanding these underlying motivations allows effective marketing by tapping into individual needs.