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Sandra Matz: The Personal Data Privacy Crisis

Guy Kawasaki's Remarkable People

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Psychological Targeting in Relationships and Politics

This chapter explores the dynamics of psychological targeting, comparing personal relationship insights with political campaign strategies, especially ahead of the 2024 election. It discusses the implications of data-driven approaches in both personal and political communication, and how understanding audience motivations can either manipulate or genuinely engage. The chapter also highlights ethical concerns and the potential of social media data in predicting mental health, showcasing innovative applications in customer engagement.

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