Something You Should Know How You Are Being Psychologically Targeted & The Extraordinary Power of Curiosity
17 snips
Jan 16, 2025 Sandra Matz, a Columbia Business School professor and author of "Mindmasters," reveals the shocking extent of personal data collection and how it's used for psychological targeting. Meanwhile, Scott Shigeoka, a curiosity expert from the University of Texas, discusses how deepening curiosity can enhance interpersonal relationships and promote personal growth. They also explore ethical concerns surrounding data privacy and the powerful transformative effects of curiosity in meaningful conversations. A thought-provoking dialogue that challenges the way we engage with both data and each other!
AI Snips
Chapters
Books
Transcript
Episode notes
Thermic Effect of Food
- Digesting food burns calories, known as the thermic effect, which varies by food type.
- Fats have a low thermic effect (3%), while proteins have a higher one (30%).
Psychological Targeting
- Companies collect and sell extensive personal data, going beyond online activity.
- This data is used for psychological targeting, influencing behavior through psychological profiles.
Data Collection and Use
- Personal data is constantly generated and readily available through data brokers.
- The key concern isn't just data collection, but its application and potential misuse.
