The Ethics of Psychological Targeting

How many calories do you burn up just eating and digesting the food you eat? It’s an interesting question and the answer depends on what kind of food you are eating. Listen as I reveal the basics of what is called the Thermic Effect.https://www.revolution-pts.com/blog/understanding-the-thermic-effect-of-food

The amount of data being collected about you every hour is staggering – detailed, intimate data. What may be more shocking is how that data is used to psychologically target you. Joining me to explain what that is and how it works is Sandra Matz. She is a professor at Columbia Business School and has an informative TED talk about the use of psychological targeting (https://www.youtube.com/watch?v=MkI_TrPmKgA). She is also author of the book Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior (https://amzn.to/4gGaTCc).

In most of our everyday interactions, our questions are fairly shallow: “Hi, are you?” “What’s going on?” “What kind of work do you do?” etc. Yet, if you go a little deeper and get a bit more curious with people, it can pay off for you in a very big way. This is according to Scott Shigeoka. He is a leading expert on the topic of curiosity. He is a lecturer at the University of Texas at Austin and author of a book called Seek: How Curiosity Can Transform Your Life and Change the World (https://amzn.to/4gQDbKr).

Are you one of those people who cherishes the few extra minutes of sleep the snooze alarm gives you? Listen as I reveal some interesting facts about the snooze and why you may not want to use it too much https://www.rd.com/article/why-is-snooze-9-minutes/

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