The Jordan Harbinger Show 1135: Sandra Matz | How Algorithms Read and Reveal the Real You
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Apr 1, 2025 Psychologist Sandra Matz dives into how algorithms harvest a staggering 6GB of your data every hour, unveiling insights about your mental health, political views, and more. She discusses the alarming practices of companies like Facebook, which identified depressed teenagers but chose profit over support. Matz also explains how just 300 likes can reveal your personality better than those closest to you. She highlights the ethical dilemmas of data privacy and introduces innovative data co-ops that help individuals regain control over their digital footprints.
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Psychological Targeting
- Companies collect granular data for psychological targeting, predicting personality, politics, and mental health.
- This data collection is deeply intrusive, going beyond explicit online activity to behavioral residue.
Digital Village Analogy
- Sandra Matz uses her small-town upbringing as an analogy for today's digital surveillance.
- Everyone knew each other's business, similar to how algorithms now track our digital lives.
Depression Prediction and Monetization
- Data can predict depression, but companies prioritize profit over user well-being.
- Facebook was accused of selling data on depressed teenagers to advertisers instead of offering support.