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Behavioral Grooves Podcast
The Data and Influence Behind Your Digital Footprint | Sandra Matz
Jan 20, 2025
Sandra Matz, a leading behavioral scientist and data researcher, dives into the intriguing world of behavioral residue—how our digital interactions create a map of our identities. She discusses the ethical implications of data collection and how marketing firms use psychological profiling to enhance targeting, resulting in a significant boost in purchases. Matz also highlights innovative ways to improve savings habits using personalized data, and explores strategies like echo chamber swaps to diversify perspectives while navigating the complexities of digital privacy.
01:22:04
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Quick takeaways
- Sandra Matz highlights the concept of behavioral residue, illustrating how our digital traces create a detailed map of our identities.
- The podcast discusses the ethical implications of companies using psychological profiling in marketing, emphasizing the fine line between personalization and invasion.
Deep dives
Demanding More Control Over Personal Data
The narrative promoted by tech companies often suggests that individuals must choose between convenience and privacy, but this perspective is increasingly challenged. Sandra Matz emphasizes that individuals should ask for more rights regarding their data, as they do not have to sacrificially give up privacy for technological benefits. This sentiment reflects a growing consensus that user consent and control must be prioritized. By advocating for a more informed and empowered public, Matz aims to reshape the relationship between consumers and tech companies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode