What if every digital interaction you had—every like, purchase, or GPS ping—could be used to create a detailed map of who you are? Sandra Matz, a leading behavioral scientist and data researcher, joins us to explore the fascinating world of behavioral residue, the digital traces we leave behind, and their profound impact on our lives. 

This episode is a deep dive into the intersection of psychology, technology, and ethics, offering thought-provoking ideas for anyone interested in the future of data and its role in shaping our behavior and society.

©2025 Behavioral Grooves

[0:00] - Introduction to Sandra Matz and the concept of behavioral residue.

[4:46] - Speed Round with Sandra Matz

[10:20] - Algorithms vs. human predictions of behavior.

[28:11] - How marketing firms adopted psychological profiling.

[34:56] - Personalized ads: A 55% increase in purchases.

[40:04] - Using data to improve savings habits and mental health.

[44:52] - The concept of echo chamber swaps to reduce polarization.

[49:30] - What lies ahead: Regulation, data co-ops, and taming the digital storm.

[55:18] - Desert Island Music

[57:59] - Grooving Session: Asking for more control over personal data.

©2025 Behavioral Grooves

Sandra Matz

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

The Open Data Institute

Check Your Digital Footprint!

Taylor Swift - Fortnight (feat. Post Malone) 

Kolektiv Turmstrasse - Sorry I Am Late 

Linkin Park - The Emptiness Machine