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Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Jan 10, 2025
Join Sandra Matz, a Professor of Management at Columbia Business School, as she dives into the fascinating role of psychology in advertising. Matz discusses how personality traits shape consumer behavior and how AI is revolutionizing personalized marketing. The hosts share insights from CES, highlighting trends in connected TV advertising, including Comcast's Universal Ads for small businesses. They also address the challenges and opportunities in content curation and the evolving landscape of retail media.
49:53
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Quick takeaways
- Professor Sandra Matz emphasizes the importance of the Big Five personality traits in shaping effective advertising strategies.
- The CES showcases exciting innovations in CTV, highlighting developments like Comcast's 'Universal Ads' designed for personalized consumer engagement.
Deep dives
The Sweet Sweets Program
A series of informal video content called the Sweet Sweets program is being produced at CES, featuring various companies in their suites. This initiative not only showcases interactions and activities but also delivers engaging and relatable content for viewers familiar with the participants. These short videos blend lighthearted moments with serious discussions, emphasizing the human element in business interactions. The format encourages personal connections and provides insight into the personalities behind prominent brands in the industry.
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