Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Join Sandra Matz, a Professor of Management at Columbia Business School, as she dives into the fascinating role of psychology in advertising. Matz discusses how personality traits shape consumer behavior and how AI is revolutionizing personalized marketing. The hosts share insights from CES, highlighting trends in connected TV advertising, including Comcast's Universal Ads for small businesses. They also address the challenges and opportunities in content curation and the evolving landscape of retail media.