Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Marketecture: Get Smart. Fast.
Shifts in Advertising Trends: Curation and CTV's Rising Significance
This chapter explores the changing dynamics of content curation in advertising, emphasizing the trend toward connected TV (CTV) over retail media. Despite challenges, experts express a hopeful view on the future of engagement in the industry.
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