Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Marketecture: Get Smart. Fast.
M&A Trends and Challenges in Advertising Tech
This chapter explores Google's potential for acquisitions amidst technological advancements and legal scrutiny, contrasting it with Microsoft's strategy. It also discusses the resurgence of M&A in the advertising technology sector, the competitive landscape of CTV advertising, and critiques the Honey app’s effectiveness in affiliate marketing.
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