9min chapter

Marketecture: Get Smart. Fast. cover image

Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising

Marketecture: Get Smart. Fast.

CHAPTER

M&A Trends and Challenges in Advertising Tech

This chapter explores Google's potential for acquisitions amidst technological advancements and legal scrutiny, contrasting it with Microsoft's strategy. It also discusses the resurgence of M&A in the advertising technology sector, the competitive landscape of CTV advertising, and critiques the Honey app’s effectiveness in affiliate marketing.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode