Comcast's Universal Ads and Evolving Ad Strategies

This chapter explores Comcast's recent launch of the Universal Ads program designed for small and medium-sized businesses, examining its impact on TV advertising dynamics. The discussion includes insights into partnerships, competitive challenges from Roku, and the role of AI in local advertising initiatives. Additionally, the chapter analyzes broader trends in the streaming industry, including the merger of Hulu and Fubo, the evolution of inventory monetization, and Google's position in the advertising landscape.