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2min chapter
Episode 105: Live from CES, plus Professor Matz from Columbia B-School talks about psychology in advertising
Marketecture: Get Smart. Fast.
Intro
This chapter features a live introduction from the Consumer Electronics Show, where speakers delve into advertising strategies such as direct activation versus Private Marketplace activation. They emphasize the significance of data-driven audience access and the influence of expert trading teams on achieving successful advertising outcomes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode