Bloomberg Businessweek

Rare Apple Sell Call, Using Data to Predict Behavior

Jan 8, 2025
Craig Moffett, Founding Partner at MoffettNathanson, shares his bold downgrade of Apple stock, citing challenges in China and declining iPhone shipments. Sandra Matz, a Columbia Business School professor, delves into her research on predicting human behavior through data, highlighting the downside of tech companies' misaligned incentives. The conversation also touches on the intrusive nature of data collection and its impact on consumer behavior, raising concerns about mental health and regulatory needs in the digital age.
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