Martin Reeves

Martin Reeves, chairman of the BCG Henderson Institute and author of The Imagination Machine, dives into the art of storytelling and its vital role in strategy. He shares how a good strategy isn’t just a plan—it’s a compelling narrative that inspires action. Reeves introduces a six-step framework for enhancing creativity and emphasizes the importance of reframing ideas. They also discuss how the simple 'like' button has reshaped our digital interactions and its implications on communication and influence in today's world.

Cutter Wood, author of 'Earthly Materials', shares insights on the astonishing functions of our bodies, like the surprising importance of tears and mucus. Martin Reeves, chairman of the BCG Henderson Institute, dives into the history and profound cultural impact of the 'like' button, exploring its psychological effects on self-esteem and engagement in social media. They discuss everything from the allure of a long-lasting Twinkie to how these daily interactions shape our lives, making for a fascinating blend of food facts and digital sociology.

Welcome to Strategy Skills episode 345, an interview with the Chairman of the BCG Henderson Institute, BCG’s think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a Strategy and The Imagination Machine, a handbook about how to systematically harness imagination to generate new ideas and transform businesses. Get Martin's book here:  The Imagination Machine: How to Spark New Ideas and Create Your Company's Future. Martin Reeves and Jack Fuller: https://www.amazon.com/Imagination-Machine-Create-Companys-Future/dp/1647820863 Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In this engaging discussion, strategist Martin Reeves advocates for the power of play in the business world. He highlights how playful activities can inspire creativity and boost employee morale. Reeves shares imaginative games that challenge conventional thinking, helping leaders rethink strategies and explore new possibilities. He emphasizes the importance of vulnerability in fostering innovation and suggests tools like the 'pre-mortem game' to anticipate potential failures. Tune in for insights on transforming workplace culture through playful exploration!

Martin Reeves of BCG and Tomas Kellner of Amazon discuss the importance of strategic storytelling in business, transmitting the basic intent, effective communication in strategy, the impact of storytelling on business, the importance of data and measurement in storytelling, and the importance of storytelling in transmitting strategy.