Martin Reeves

Cutter Wood, author of 'Earthly Materials', shares insights on the astonishing functions of our bodies, like the surprising importance of tears and mucus. Martin Reeves, chairman of the BCG Henderson Institute, dives into the history and profound cultural impact of the 'like' button, exploring its psychological effects on self-esteem and engagement in social media. They discuss everything from the allure of a long-lasting Twinkie to how these daily interactions shape our lives, making for a fascinating blend of food facts and digital sociology.

Welcome to Strategy Skills episode 345, an interview with the Chairman of the BCG Henderson Institute, BCG’s think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a Strategy and The Imagination Machine, a handbook about how to systematically harness imagination to generate new ideas and transform businesses. Get Martin's book here:  The Imagination Machine: How to Spark New Ideas and Create Your Company's Future. Martin Reeves and Jack Fuller: https://www.amazon.com/Imagination-Machine-Create-Companys-Future/dp/1647820863 Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

In this engaging discussion, strategist Martin Reeves advocates for the power of play in the business world. He highlights how playful activities can inspire creativity and boost employee morale. Reeves shares imaginative games that challenge conventional thinking, helping leaders rethink strategies and explore new possibilities. He emphasizes the importance of vulnerability in fostering innovation and suggests tools like the 'pre-mortem game' to anticipate potential failures. Tune in for insights on transforming workplace culture through playful exploration!

Martin Reeves of BCG and Tomas Kellner of Amazon discuss the importance of strategic storytelling in business, transmitting the basic intent, effective communication in strategy, the impact of storytelling on business, the importance of data and measurement in storytelling, and the importance of storytelling in transmitting strategy.

Martin Reeves, managing director at Boston Consulting Group’s Henderson Institute and co-author of "The Imagination Machine," discusses the vital role of imagination in corporate success. He reveals how imagination, often overlooked in business, can be cultivated through structured practices. Reeves shares strategies for leaders to foster creativity, using examples like Lego's transformation through playful innovation. He emphasizes a systematic approach, offering a six-step framework to inspire imaginative thinking and drive growth in organizations.