What's Next with Philip Meissner Imagination: How Bold Companies Thrive in a Fast-Changing World
13 snips
Aug 12, 2025 
In this discussion, Martin Reeves, Chairman of the BCG Henderson Institute and an expert on business strategy, emphasizes imagination as the key to thriving in today's fast-paced world. He shares intriguing insights about how larger companies often stifle creativity and discusses the significance of the Facebook Like button as a case study in innovation. Reeves offers practical strategies for leaders to reignite imagination in their teams and explains how this skill can be structured into a repeatable process, driving continual growth and adaptability.
AI Snips
Chapters
Books
Transcript
Episode notes
Imagination As Strategic Skill
- Imagination is the creation of things that are not the case and causing them to be the case.
- Martin Reeves says imagination is the creative side of strategy often neglected in analytic disciplines.
Why Companies Lose Imagination
- Companies struggle to act imaginatively collectively despite individuals' capacity to imagine.
- Reeves attributes this to hyper-specialization, complacency, and backward-looking finance metrics.
Growth Potential Declines With Scale
- Vitality (future growth potential) declines with company size and age at about 10 percentage points per doubling.
- Reeves calls this gravity that leaders must proactively defy to regain growth potential.
