What if the secret to staying competitive in today’s fast-changing world isn’t just data or efficiency—but imagination?
In this episode, Martin Reeves reveals why imagination is the ultimate skill for leaders, how it drives innovation and growth, and why most companies lose it as they get bigger. From the surprising story behind Facebook’s Like button to practical ways CEOs can spark creativity in their teams, Martin explains how to turn imagination into a repeatable process that keeps businesses ahead of disruption.
If you want to know how the best companies create new possibilities—and why imagination could be your biggest strategic advantage – do not miss this episode.
Timestamps:
00:00 Intro
00:57 Imagination as the skill leaders can’t ignore
02:10 What holds companies back from using imagination
03:31 Difference between imagination, innovation, and creativity
04:22 Why organizations lose imagination as they grow
06:53 How leaders can bring vitality and imagination back
08:39 Imagination as a repeatable process
10:35 Why companies become too inward‑focused
13:02 The role of imagination in the age of AI
16:20 What strategists should focus on
19:27 The invention of the Facebook Like button
22:08 Why the Like button became so influential
26:49 Lessons the Like button teaches about innovation
30:22 How Martin reinvented his own thinking and career
33:51 How to build a personal learning system
38:18 What makes Martin optimistic about the future
Connect with Philip Meissner
LinkedIn: https://www.linkedin.com/in/pmeissner
Connect with Martin Reeves
https://www.linkedin.com/in/martin-reeves
Check out Martin's book: https://a.co/d/jfzu1Bn
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