TED Talks Daily

How play can spark new ideas for your business | Martin Reeves

5 snips
Feb 17, 2022
In this engaging discussion, strategist Martin Reeves advocates for the power of play in the business world. He highlights how playful activities can inspire creativity and boost employee morale. Reeves shares imaginative games that challenge conventional thinking, helping leaders rethink strategies and explore new possibilities. He emphasizes the importance of vulnerability in fostering innovation and suggests tools like the 'pre-mortem game' to anticipate potential failures. Tune in for insights on transforming workplace culture through playful exploration!
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ADVICE

Anti-Company Game

  • Try the anti-company game to challenge assumptions.
  • List core strategies, then flip them to explore opposite approaches.
ANECDOTE

Airbnb Example

  • Hotel executives could have foreseen Airbnb by playing the anti-company game.
  • They might have preemptively disrupted themselves.
ADVICE

Maverick Game

  • Observe "maverick" companies on the edge of your industry.
  • Instead of judging, consider if they have the right bet on the future.
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