Motley Fool Money Interview with Martin Reeves: Innovation and Imagination
7 snips
Aug 10, 2025 
In this engaging discussion, Martin Reeves—a business strategist and author of 'Like: The Button That Changed the World'—delves into the origins of the like button and its transformative impact on digital communication. He shares insights on the unpredictable nature of innovation and the role of serendipity in sparking creativity. The conversation also emphasizes the significance of imagination in business strategy, alongside strategies for fostering external collaboration to enhance innovative thinking.
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Sketch That Sparked A Book
- Bob Goodson found a dated sketch of the like button five years before Facebook used it.
- That discovery turned a coffee chat into a full-length book project.
Tiny Code Solved Big UX Problems
- Pre-broadband web pages couldn't refresh without losing users, so JavaScript enabled local updates.
- Yelp used a simple client-side like to encourage reviews without reloads.
Thumbs Up Is A Cultural Invention
- The thumbs-up gesture's modern meaning traces to a 19th-century painting and pop culture, not Roman reality.
- Cultural imagery and films like Gladiator shaped the gesture's web adoption.
