#41426
Mentioned in 1 episodes

Yield, How Google Bought, Built and Bullied Its Way to Advertising Dominance

Book •
Author
Ari Paparo

Mentioned by

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 Teddy Downey
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 Ari Paparo
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 Ari Paparo

Mentioned in 1 episodes

Mentioned by
undefined
Ari Paparo
 as his newly released book about how Google dominated the advertising market.
18 snips
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Mentioned by
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Teddy Downey
 as the forthcoming book by
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Ari Paparo
 about Google's dominance in advertising.
Google’s Role in Digital Advertising with Ari Paparo

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