#17161
Mentioned in 2 episodes
Yield, How Google Bought, Built and Bullied Its Way to Advertising Dominance
Book •
Mentioned by
Mentioned in 2 episodes
Mentioned by ![undefined]()

as his newly released book about how Google dominated the advertising market.

Ari Paparo

20 snips
Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Mentioned by ![undefined]()

as a book he is eager to read, written by 

.

Scott Howe


Ari Paparo

Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week
Mentioned by 

as the forthcoming book by 

about Google's dominance in advertising.


Teddy Downey


Ari Paparo

Google’s Role in Digital Advertising with Ari Paparo