Yield, How Google Bought, Built and Bullied Its Way to Advertising Dominance

Book •

Mentioned by

Mentioned by

Alex Kantrowitz

when introducing

Ari Paparo

as a guest on the show.

Mentioned by

Ari Paparo

as his newly released book about how Google dominated the advertising market.

Mentioned by

Scott Howe

as a book he is eager to read, written by

Ari Paparo

Mentioned by

Alex Kantrowitz

, who noted that he is on the back of the book.

Mentioned by

Teddy Downey

as the forthcoming book by

Ari Paparo

about Google's dominance in advertising.

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