Marketecture: Get Smart. Fast. Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
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Jun 6, 2025 Todd Braverman, CRO of Ampersand, discusses the transition from linear TV to streaming and how data-driven advertising is reshaping the landscape. He delves into Ampersand’s strategy of merging TV and streaming ad inventory, emphasizing the importance of targeted approaches. The conversation also explores Meta's ambitious plans for AI-generated ads by 2026, the evolving role of Amazon in digital advertising, and the innovative AI strategies from WPP and MIQ. This episode uncovers the intricate challenges and opportunities that AI presents in advertising.
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Ampersand's Multi-Screen Aggregation
- Ampersand is an aggregator of premium TV and streaming inventory from Comcast, Charter, Cox, Verizon, and Altice.
- It reduces fragmentation by enabling single-point access for multi-screen audience planning, targeting, and measurement.
Data Privacy and Use at Ampersand
- Ampersand uses data insights from its owners without holding subscriber data directly.
- It employs authentication and deduplication to manage frequency across linear and streaming platforms.
Todd Braverman's Wawa Story
- Todd Braverman shares a personal story about introducing his children to Wawa during a soccer tournament.
- His children initially mistook Wawa for a gas station but found its food offerings impressive.