Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Marketecture: Get Smart. Fast.
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The Future of AI in Advertising: Meta's Bold Vision
This chapter examines Meta's plans to implement fully AI-generated advertising campaigns by 2026, highlighting the impact of automation on the advertising industry. The conversation contrasts the viewpoints of traditional advertisers with those of online advertisers concerning control and transparency in AI strategies.
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