Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Marketecture: Get Smart. Fast.
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The Rise of Sigma in Advertising
This chapter examines MIQ's launch of Sigma, an AI-powered advertising platform, and its cultural impact within Gen Z slang. It also discusses the transformative role of AI in campaign management and highlights the legal challenges faced by Google in the advertising space.
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Transcript
