The Evolution of Ampersand: Merging TV and Streaming Advertising

This chapter explores the development and role of Ampersand, a collaboration among cable providers to streamline premium TV and streaming ad inventory. It focuses on the transition from traditional television advertising to a unified streaming approach and emphasizes the importance of data-driven strategies for effective audience targeting. Additionally, the chapter highlights challenges faced by new employees and discusses the strategic implementation of AI to enhance advertising operations within Ampersand.