Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Marketecture: Get Smart. Fast.
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Transformations in Ad Tech Leadership
This chapter explores the business transformation at a company called ampersand, focusing on the leadership changes following the CEO's departure to Netflix. It also discusses a new book about Google's advertising rise, the author's personal reflections on writing it, and insights into the ad tech industry's challenges.
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