Episode 126: Ampersand’s TV Strategy, Meta’s AI Ads, and Amazon’s DSP Moves
Marketecture: Get Smart. Fast.
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Navigating AI in Advertising and Regulation
This chapter explores the challenges and opportunities AI presents for industries like pharmaceuticals and gambling, particularly in terms of advertising technologies. It also examines Amazon's evolving role in digital advertising and highlights WPP's innovative strategies to lead in AI-driven marketing while addressing data privacy concerns.
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