Marketecture: Get Smart. Fast. Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO
15 snips
Jul 11, 2025 In this discussion, Adam Epstein, co-founder and CEO of Gigi, shares insights on his AI assistant tailored for automating tasks within Amazon DSP. He discusses Gigi's transformation from a streaming TV tool to a versatile AI powerhouse for media agencies. Epstein reveals the challenges of training a vertical AI agent and why a chat-based interface is crucial. He emphasizes the potential of AI to enhance agency workflows without sacrificing creativity, while also touching on recent leadership changes in the tech sector and their impact on the advertising industry.
AI Snips
Chapters
Transcript
Episode notes
Gigi's Unique AI Avatar
- Gigi AI's avatar is based on CEO Adam Epstein's daughter, Gia, aged 29 virtually.
- The avatar personifies the AI as a virtual team member in the product's marketing.
Agentic AI in Media Management
- Many media managers spend hours on repetitive Amazon DSP tasks that can be automated.
- Agentic AI can free media managers to focus on insights and client service.
Use Chat with Preset Workflows
- Use chat as the command center for AI interaction instead of traditional complex UX.
- Build preset workflows to guide users and prevent chat paralysis.