Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO
Marketecture: Get Smart. Fast.
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The Future of Agencies in the Age of AI
This chapter explores AI's growing role in agency operations, emphasizing its potential to enhance rather than replace creativity. It highlights the importance of personalized service for larger brands and discusses how AI can transform media agency operations for better efficiency and job satisfaction.
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