Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO
Marketecture: Get Smart. Fast.
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Intro
This chapter explores the shifting landscape of marketing leadership and the necessity for strategic control. It features a discussion on Gigi's AI-driven chatbot designed for Amazon advertising, highlighting its functionalities, development challenges, and real-world applications.
Transcript
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