Episode 130: Adam Epstein on building the Gigi AI chatbot, plus Linda leaves X and WPP gets a new CEO
Marketecture: Get Smart. Fast.
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Building Gigi: The AI Chatbot Revolution
This chapter explores the development of Gigi, an AI chatbot designed to assist e-commerce through enhanced media management and advertising efficiency. It covers the challenges of creating a user-friendly avatar, the strategic focus on Amazon DSP, and the efforts to integrate AI into enterprise software for improved workflows. The discussion also addresses how Gigi's training process mirrors onboarding a new team member, ensuring it meets the specific needs of different agencies in the advertising space.
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