IAB Tech Lab Special: VAST
Marketecture: Get Smart. Fast.
The Evolution of VAST Standards in Digital Advertising
This chapter explores the inception of the VAST standard and the early days of video advertising, emphasizing the importance of standardized solutions for the industry. It discusses the challenges faced in convincing stakeholders about the benefits of open standards like VAST and highlights the economic impact on ad networks. The narrative also delves into the evolution of ad networks in the digital advertising ecosystem and the development of different versions of the VAST standard.
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