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IAB Tech Lab Special: VAST

Marketecture: Get Smart. Fast.

CHAPTER

Discussion on the Importance of VAST in the Evolving Video Advertising Landscape

Exploring the industry's reaction to a streamlined VAST for CTV, affirming VAST's significance and humorously touching on CPM royalties. The chapter delves into the expansion of video advertising and advancements in technical standards for digital TV viewing.

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