

Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
Sep 10, 2024
Ari Paparo, CEO of Marketecture and an ad tech authority, joins to unpack the Department of Justice's lawsuit against Google. He discusses critical allegations, including Google's restrictive practices on real-time bidding and header bidding suppression. Ari explains how these tactics harm competition and why they matter to publishers. The conversation also delves into the implications of Google's Project Bernanke and the need for transparency in ad tech. Prepare for intriguing insights into the complexities of digital advertising and antitrust issues!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Analyzing the DoJ's Ad Tech Lawsuit Against Google
02:05 • 3min
Unpacking Google's Ad Tech Monopoly
04:38 • 21min
The Impact of Google’s Ad Tech Practices and Header Bidding Explained
25:40 • 4min
Google's Ad Tech Tactics: A Deep Dive
30:05 • 11min
Understanding Publisher Dynamics and Google's Ad Tech Strategy
41:01 • 4min
Analyzing the Impacts of the DOJ's Suit Against Google in Ad Tech
44:46 • 4min