Mobile Dev Memo Podcast

Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)

Sep 10, 2024
Ari Paparo, CEO of Marketecture and an ad tech authority, joins to unpack the Department of Justice's lawsuit against Google. He discusses critical allegations, including Google's restrictive practices on real-time bidding and header bidding suppression. Ari explains how these tactics harm competition and why they matter to publishers. The conversation also delves into the implications of Google's Project Bernanke and the need for transparency in ad tech. Prepare for intriguing insights into the complexities of digital advertising and antitrust issues!
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