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Mobile Dev Memo Podcast
Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
Sep 10, 2024
Ari Paparo, CEO of Marketecture and an ad tech authority, joins to unpack the Department of Justice's lawsuit against Google. He discusses critical allegations, including Google's restrictive practices on real-time bidding and header bidding suppression. Ari explains how these tactics harm competition and why they matter to publishers. The conversation also delves into the implications of Google's Project Bernanke and the need for transparency in ad tech. Prepare for intriguing insights into the complexities of digital advertising and antitrust issues!
49:00
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Quick takeaways
- The Department of Justice's lawsuit against Google highlights allegations of monopolistic practices that stem from its acquisition of DoubleClick.
- Ari Paparo discusses various Google projects like Project Bernanke that allegedly manipulate bidding processes, strengthening Google's market control.
Deep dives
Kaizen: A Game-Changer in Mobile Marketing
Kaizen transforms mobile marketing by providing a transparent and accessible demand-side platform (DSP) designed to simplify programmatic advertising. Users can scale their advertising efforts to reach up to 2 billion users daily while utilizing advanced machine learning for optimization tailored to specific campaign goals. With an intuitive user interface and robust APIs, Kaizen allows marketers to have full control over their programmatic spending, regardless of whether they choose a self-serve or fully managed solution. This shift towards democratizing mobile advertising enables various entities, from app developers to direct-to-consumer brands, to effectively manage their marketing budgets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode