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Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
Mobile Dev Memo Podcast
Understanding Publisher Dynamics and Google's Ad Tech Strategy
This chapter explores a pivotal change in ad technology that has altered the landscape for publishers selling their inventory. It highlights publishers' concerns over losing control, raises Google's defense of its practices, and uncovers internal recognition of the power imbalance favoring Google, illustrating the anti-competitive implications for the industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode