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11min chapter
Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
Mobile Dev Memo Podcast
Google's Ad Tech Tactics: A Deep Dive
This chapter explores Google's strategic responses to DOJ scrutiny, particularly focusing on their 'last look' tactic in ad auctions. It highlights the implications of these practices on competition and the detrimental effects on external bidders and publishers, driven by Google's initiatives like Project Poirot. The conversation underscores the complexities of Google's ad ecosystem and its monopolistic tendencies, revealing how recent changes in pricing and bidding strategies have significantly distorted market dynamics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode