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21min chapter
Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)
Mobile Dev Memo Podcast
Unpacking Google's Ad Tech Monopoly
This chapter examines the legal challenges facing Google, focusing on document discovery issues and strategic behaviors of employees that hinder transparency. It explores Google's acquisition of DoubleClick, emphasizing its role in solidifying Google's dominance in the ad tech market while raising concerns about competitive practices. Furthermore, the discussion highlights the implications of various ad strategies and the complexities within the publisher ad server ecosystem, delving into allegations of monopolistic behavior and the impacts on publishers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode