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Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mobile Dev Memo Podcast

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Amazon's Advertising Innovations and Strategic Partnerships

This chapter explores Amazon's cutting-edge advertising strategies and key partnerships announced at the Cannes Lions festival, specifically with Roku and Disney. It examines the role of Amazon's Context Platform and the segmentation of its advertising business, highlighting the growth potential of its Demand-Side Platform (DSP).

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