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Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mobile Dev Memo Podcast

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Navigating the Advertising Landscape

This chapter explores the challenges of measuring advertising effectiveness between traditional and digital platforms, particularly focusing on Amazon's innovative AI-driven strategies. It discusses competitive dynamics in the AI advertising sector and highlights Amazon's unique offerings while contrasting them with major players like Google and Facebook. Additionally, the chapter examines strategic partnerships and developments that position Amazon as a formidable force in enhancing viewer engagement through platforms like Prime Video.

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