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Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Mobile Dev Memo Podcast

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Amazon's Advertising Evolution

This chapter examines Amazon's advertising strategies, emphasizing its onsite sponsored ads and the impact of CPC auction dynamics. It covers Amazon's innovative Demand-Side Platform and the strategic partnership with Roku, enhancing targeted advertising in CTV. The discussion highlights how Amazon leverages first-party data for optimized advertising, positioning itself advantageously within the competitive digital landscape.

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