The Importance of Probabilistic Attribution in Advertising

The company would love to do actual probabilistic attribution, but it can't. They have this reporting suite that we built up over like eight years and they just don't work with us. There's nobody in this market who can give you an exact creative A versus creative B number on iOS at least. So I make it clear during the bitch. This is the reality. You have to deal with it. And if they expect anything deterministic, I, and that has not happened so far actually, you know, they're gigantic deterministics. Right? Happen is beyond hypocritical for not police. Yes. We could go into this. This is a whole story.